My official title here at The Receivables Exchange is “Online Services Associate”. Really, it should be “Social Media Conversationalist and Engagement Specialist”. I spend most of my time thinking of ways to grab the attention of current and potential clients, TRE supporters and adversaries, fellow bloggers, social media specialists, and other people who have an online presence in spectrums that we are interested in. I spend my remaining time generating and posting content, testing new tactics, and changing strategy when things don’t attract the kind of buzz and leads we had been hoping for. On paper, this all sounds very simple: generate content, post interesting and relevant articles, and respond to feedback and questions when they are asked. No brainer, right? Unfortunately, attracting attention online is a much more difficult task than most people realize.
One of the most watched indicators for the health of the economy comes monthly in the form of the official jobs report. New jobs have been slow to come since the recession; this month the unemployment rate is 8.3%, down from its peak of 10% in October of 2009. While progress overall is slow, small businesses (less than 500 employees) have been steadily hiring. Out of 163,000 jobs created in July 2012 an estimated 86% of those jobs are the product of small business growth. Small businesses have always been the front runners for job creation; consistently producing more jobs for the American work force than large firms. While small businesses might be leading the pack in job creation they also jump the most hurdles to remain in business.
The NYSE Euronext came out with their Annual CEO report this week, which spans 26 countries and includes insights from CEOs of 340 companies listed on NYSE Euronext markets. So why am I mentioning this on a blog focused on small to medium-sized businesses (SMBs)? Well, for the first time in 8 years, the CEO report included insights from owners of 285 small businesses in the United States. Their inclusion shows just how important SMBs are to driving the country’s growth and job creation.
Sole proprietor. Partnership. Limited Liability Company (LLC). Corporation. These are terms every business owner should know and understand.
In the weeks, months, and years that have followed the 2005 devastation of New Orleans, residents have come together slowly but surely to rebuild this vibrant city. One of the most inspirational things to come from that dark time was a budding entrepreneurial spirit. People from around the country have been inspired by the changes happening here and are eager to lend their own ideas, resources, and skills to the rebuilding of New Orleans. That entrepreneurial spirit continues to evolve and thrive today thanks to the support of organizations like The Idea Village.